Objects worth a milestone

coffee

Stovetop espresso pot

The first sale, cast in aluminium. A daily object that says the daily grind has an end.

$50

workspace

Walnut mechanical keyboard

The tool you type the next thousand lines on, cut from a tree instead of plastic.

$350

carry

Leather weekender

For the trip you finally take because the number stopped needing you.

$700

watches

Steel chronograph

A watch that outlives the company. Time is the thing you are spending.

$900

Apple · workspace

Studio Display 5K

The screen worth staring at for ten thousand hours. $100k ARR buys the view.

$1,599

Infinite Machine · vehicles

Infinite Machine Olto

The city vehicle of the decade. Fully loaded with the ambition it takes to get one.

$2,245

Ligne Roset · home

Togo sofa

Slouched for fifty years and never bettered. The office earns a place to sit.

$3,290

vehicles

Café racer

Two wheels, no trunk, no room for excuses. The first rung you can hear.

$12,000

Patek Philippe · watches

Grand complications chronograph

You never actually own it. You merely look after it for the next rung.

$35,000

vehicles

Two-seat roadster

The drive home after the exit, in a car with no roof and no clock.

$45,000

Porsche · vehicles

911 S

The one on every founder's wall. The ladder ends where the silhouette starts.

$130,000

home

A warehouse floor in SoMa

Not an object you carry. The building the team walks into is the object.

$1,200,000